Last Updated on September 18, 2020
Modern day business in the USA and all across the world has become extremely competitive and technically advanced. Gone are the days when business used to be all mechanical and was done on pen and paper. Modern day business does not only involve high end laptops, mobiles, tablets and computers but cloud as well. No data storage in heavy discs and small pen drives, with the involvement of cloud in today’s business, data storage is no more a hassle. Being the leading IT support Corona, we know the importance of cloud computing very well.
With the ever-changing global marketplace, you must be at par with the quality, customer satisfaction and technology to survive in the cut-throat competition. The practices you follow in your business must be suited to you as well as to your customers so that a seamless process is developed in the whole environment. Adapting cloud has a lot of direct and indirect advantages to your business which we will be discussing in the article further.
What is lean marketing
Doing the business by adopting lean practices is basically termed as lean marketing. The lean principles and tools are also of great importance in the whole process of lean marketing and physical manufacturing is done by following these practices. It is of great importance to the modern day business as considerable cost-cutting, elimination of waste, process optimization and boost in the innovation of doing business can be achieved through lean marketing. It is surely a big sigh of relief in this fast paced ever changing market and we, as manage IT services Corona, second that.
In general speaking terms and understanding, following lean practices is usually considered to eliminate waste but the actual meaning of this is to consistently deliver value to the customers. In terms of lean practice, the term waste is not always a physical waste but waste is anything that is not adding any value to the owner or the customer in the business and is requiring either time, money or effort giving nothing in return. This can be a product, service, an activity or a process.
Without compromising with the quality and productivity, lean practices aims to remove wastage with a systematic approach within the manufacturing system thus making it more concrete and ideal to adopt
Role of cloud computing in lean marketing
Cloud computing has made its place in almost all the sectors of business and has been adopted by small, medium and large businesses across the world. Lean marketing as well all know by now primarily aims to remove wastage in the manufacturing system without hampering the quality and productivity. From physical wastes to anything that requires unnecessary time and efforts also come under wastage and lean marketing aims in removing them as well.
Cloud computing has a vital role in lean marketing like it has in other business units and methods. One of the most important things that cloud computing has done is that it has completely eliminated the usage of paper in the market. This has not only reduced redundancy related to paper work considerably but has also done a fantastic job for the environment as papers are made by cutting trees which is very harmful for the environment.
Since a machine (computer) is involved in the process, the chances of human errors is reduced to nil or minimum which inturn increases productivity and saves a lot of time and effort. All thanks to the seamless data transfer between the two systems, tracking and maintaining records are too easy now. The time required to manage the process has also been reduced considerably which is vital for any business.
How cloud computing can increase productivity
Productivity is directly associated with minimising wastage and saving unnecessary time and cloud computing does exactly that. The reports and records that were maintained and transferred through physical files written in papers are now being stored in clouds with a backup which is a more secure way of maintaining data. Elimination of papers have led to the introduction of computers and cloud computing which has totally reduced redundancy saving ample of time.
Another important factor in increased productivity is the cloud is not a tangible physical property but it is something that sits on the servers in remote parts of the world. Files and papers on the other hand used to be a physical thing that actually needed a lot of spaces for storage. For big government offices and large businesses, it used to be two or three huge rooms in a building which were used to keep the files and records physically. Cloud computing has managed to eliminate the storage space completely and by just using just a small physical space in a room, records and data of millions of people and be efficiently managed and maintained which indirectly contributes a lot in increasing the productivity. We are the leading AWS professional services consultant and have implemented cloud computing long time back
How cloud computing can increase ROI
Cloud computing can boost your business in many ways one of which is by increasing ROI. Cloud computing considerably decreases your operational and capital costs thereby increasing your ROI. Costing is the core of any business and every business looks to reduce costing without hampering productivity and quality and cloud computing lets you do exactly that.
Cloud computing saves a lot of your time in application development and lets your market your products quickly without wasting any time. This makes your business scalable and definitely increases your ROI. Also, cloud computing lets you know about the resources you need to run the business and hence you purchase only what is required and not pay for anything extra. You pay for what you use that saves a huge capital thus increasing ROI